Not All Reputation Management Companies Are Created Equal!
What is reputation management really? Reputation management is a term that is currently overused to describe a number of concepts. There are many forms of online reputation management including personal, brand, corporate, executive and online business reputation management. At Reputation Accelerator we have broken this subject down into the following categories in order to create specific focus points.
1. Reputation Management: This is something that “effects the past”. Monitoring what people say about you on the internet and engaging with your customers or prospects to change their minds about any negative experiences is the primary focus of reputation management. While ineffective with online reviews posted by ex-employees or competitors posing as customers on the internet, it’s should be a staple part of any business’s online strategy.
2. Reputation Brand Building: The most popular form of online reputation brand building consists of creating community sites, blogs and forums. Reputation brand building may include activities such as integrating with Social Media i.e. Facebook, Twitter and effects the future on a limited basis to the degree that our customers interact with our social media platforms prior to doing business with us.
3. Reputation Acceleration: Reputation acceleration is about giving your business a voice through leveraging your satisfied customers in a positive way. Considering the balance on the internet of satisfied and unsatisfied customers is highly inaccurate, acceleration gives your business a voice and a platform to stand on. Acceleration is about distributing real and positive content on the web to a greater degree than would otherwise be possible.
Google is where the footprint of your online reputation begins!When considering what decision to make regarding your business’s online reputation remember that online review sites receive an estimated 90% of their traffic from Google and to a lesser degree other related search engines and directories. In short most reviews start with the Google search. Currently the average Google user scans the entirety of the first page before deciding on a link to click on. When considering who to pay your money to for reputation management our advice is to is look at the Google search side of the equation the closest as it holds the most potential ROI for your reputation management investment.
What separates one reputation management company apart from the next?
When it comes to Google, he who distributes the highest volume of unique, relevant, quality content wins. If anyone ever tells you that they distribute your positive content through the internet to combat negative reviews you may want to ask one simple question… Prove it!! We have researched every reputation management company we have come across on the web specializing in business and commercial customers and we have found one consistent theme across the board. They simply do not distribute enough unique, relevant, quality content to create much of an impact on the Google landscape or at least not for very long. This data is simple enough for anyone looking at a reputation management company to conduct on their own during the evaluation process.
How to make your final decision on a reputation management company!
A reputation management company can focus on social media, review sites management, search engine management or all of the above. You will find that many of these functions you can do yourself with little or no budget with the exception of the online content distribution aspect side. Content distribution is responsible for influencing a positive search engine ranking priority in your business’s favor over 3rd part review sites. When deciding where to invest you reputation management budget think “content distribution”! Remember that in order to dominate the first 30 results in Google you need to create an iceberg of content underneath the surface in order to push the tip of your content above the waterline and into the first page of Google on a unique, relevant and repetitive basis.
Make sure to ask the companies you consultant with to show you exactly how many indexed Google search results they are able to create when distributing your positive content in a unique and relevant manner across the web. Divide that number by the cost of their service and you should be able to easily discover which reputation management company can effectively measure up to its claims over the long haul.
The Team @ Reputation Accelerator
http://ReputationAccelerator.com
1.877.773.3785