“More and more patients are researching physicians online. Fellow physicians are doing the same. Unless you are on the verge of retirement, you have to pay attention. This affects primary care physicians just as much as specialists and surgeons. While employed physicians may think they are immune, not true. Not only does your institution gain or lose on the collective reputations of its physicians, but you may not always be in the same role. Ignoring your online reputation now is akin to college kids posting pictures of themselves involved in all kinds of bungholery on Facebook, thinking that the professional world is far off in the distance. It’s your professional reputation. You worked hard to get where you are and you owe it to yourself to manage and protect it.” Article link: http://bit.ly/physicianreputation
Tobin couldn’t be more spot-on and to further the thought we would conclude that the online reputation of a physician or medical group begins the moment the phone rings, takes shape during the visit / treatment and reveals itself through the first three pages of Google after it’s too late to proactive without a little 3rd party push.
Currently 1 in 8 unhappy patients are believed to be posting their experiences online in some format that can be picked up and indexed in Google and other search engines while roughly 1 in 300 satisfied patients post their experiences on the web. While we believe more research is needed to verify these ratios beyond an estimate, any number even close equals an unbalanced reflection of a physicians practice on the web. There is no such thing as a fair prognosis in Google without a mechanism to insure that a greater percentage of satisfied patients have a voice on the World Wide Web through distribution of permission-based patients testimonials and accolades across the internet.
Not to use a blog as a podium for a positive plug I still have to comment is saying that at Reputation Accelerator we strive to maintain the largest online distribution network in the world. The purpose of this network is to provide and propel a voice for the thousands of unheard and unseen patients across the nation that would be more than happy to give their physician a pat on the back but lack the motivation or time to weave through the tangled web of 3rd party review sites, many of which ask for privacy sensitive information from their reviews.