Excerpt from a post entitled “Create Brand Superfans” posted on the Harvard Review site on. We couldn’t agree more…
“Advocacy strongly differs from satisfaction, or even loyalty. It is a business strategy built upon trust, an enduring competitive advantage which has become increasingly important as companies lose control of the brand message to customers who can reach the masses in an anonymous, everlasting way.”
Notice the idea here is that companies are losing control of their brand message and more specifically at the hands of customer comments posted on the internet. At Reputation Accelerator we are all about massive online distribution of the testimonials and reviews made by your supporting community and your greatest advocates. The primary purpose of distribution is to provide a platform where a business can give their advocates a true voice on the internet.
Most customers that are truly enchanted with your service and products still have a limited voice on the internet in terms of pure reach. Having true champions that will tell their community how much they love your brand is where it all starts, however the size of their voice is something that can now be magnified to a greater degree than would otherwise be possible.
So another shout out to the Harvard Business Review for an excellent post and some great insights on a seemingly slippery subject.
The Team @ RepX