We know that the subject of Online Reputation can lead people into the realm of search engine and online marketing, which can feel like an overwhelming subject.
Recently we ran across this resource for common online marketing and search engine terms and decided to post it here for your use. While there are many attempts at online dictionaries and creating categories of terms, we believe this is one of the best we’ve encountered. Simply click on the term to see its definition.
Enjoy!
a
- above the fold
- acquisition
- acquisition cost
- actionable
- ad banner
- ad blocking
- ad click
- ad click rate
- ad exchange
- ad network
- ad overlay
- ad request
- ad space
- ad view
- advermation
- advertainment
- advertorial
- affiliate
- affiliate link
- affiliate marketing
- affiliate tracking
- affinity analysis
- attention currency
- auditor
b
- bait-and-switch
- banner ad
- banner exchange
- behavioral targeting
- below the fold
- benchmark
- beyond-the-banner
- black hat
- brandstorming
- buffer page
- button
- button exchange
c
- click here
- click-through rate
- clickprint
- clicks
- clickstreams
- consumer profiling
- content marketing
- content sponsorship
- Contextual Commerce
- contextual-based advertising
- conversion cost
- conversion rate
- coolhunting
- cost per action
- cost per click
- cost per lead
- cost per thousand
- CPA
- CPC
- CPE
- CPL
- CPM
- CPV
- cross-channel marketing
- CTR
- customer acquisition cost
- Customer Relationship Marketing
d
- Deadfish, Idaho
- Dedicated Advertiser Location (DAL)
- dedicated page
- directory advertising
- double-underlined links
e
f
g
h
i
- immersive experience
- impressions
- infotisement
- integrated sponsorship
- interactive marketing
- Internet billboards
- interstitial ad
- IPM campaign
j
k
l
m
n
o
p
- page impressions
- page rank
- page views
- paid listings
- pay-per-click
- pay-per-lead
- permission marketing
- pop-under ad
- pop-up ad
- post-roll
- PPC
- PPCSE
- PPS
- pre-roll
r
s
- search engine optimization
- SEM
- SEO
- sheeple
- skyscraper
- social ads
- solution
- sponsorship
- start-up
- superstitial
- surround session
t
- targeted marketing
- text link
- the long tail
- third party ad serving
- tipping point
- traffic
- transactional ad
- transactional e-mail
- trend center
- trick banner
- two-tier affiliate program
u
v