Today we took note of this excerpt from a post entitled “Create Brand Superfans” posted on the Harvard Review site. We couldn’t agree more…
“Advocacy strongly differs from satisfaction, or even loyalty. It is a business strategy built upon trust, an enduring competitive advantage which has become increasingly important as companies lose control of the brand message to customers who can reach the masses in an anonymous, everlasting way.”
Reputation Management Hot Points
1. No one can push negative content down the search engine rankings. You can only push content out to the Internet. The quantity, quality, frequency, how well optimized and relevant it is determines what moves up the search engine rankings. Short cuts need not apply.
Jarrett Goldfedder asks what we perceived as “Are we addicted to reviews?” http://bit.ly/kKZr7b
I think it comes down to people dealing with massive traffic flow everyday, everywhere with little escape. As a result they don’t have the time they would like to do their own homework (me included). It’s easier to pick the path of least review resistance than forge our own opinion. We simply do not have the time to wine and dine our desire to make decisions as a result of being the author of our own logic assimilated from our own data.
On the position of why physicians should be more than a little concerned about online reputation management, Tobin Arthur makes more than a valid and clear point stating and I quote:
We’re excited to be a part of New Business Denver Magazine for April 2011. What is increasingly interesting to watch is the level of online reputation that even start up businesses need pre-established even before they file for a business license.
To preview the article before it hits the stand link below.
Article Link: Denver Business Magazine Article Online Reputation
Google’s Algorithm Change Scores One for the Good Guys! February was a very controversial month in the online content world, due to the launch of Google Algorithm Changes 2011. In February, Google launched a ground breaking search algorithm change for its search engine. For web surfers, the change was welcomed with open arms and provided [...]
When it comes to recruiting new people, money typically is the worst motivator there is. People are looking to join a team that inspires a sense of duty. Money by contrast just makes us more of who we already are and when it comes to your recruiting efforts you need to find candidates that see your mission beyond the paycheck. Dial in your online reputation and you will find a new recruiting profit center that will boost company morale and allow you to put together a team that otherwise would never be possible.
While most respondents agreed that responsibility for managing risk belonged at the top of an organization, there was varied opinion as to where: 43 percent felt responsibility fell to the Chief Executive Officer, 19 percent to the Chief Operating Officer, 20 percent to the Chief Risk Officer and 8 percent to a company’s Lead Director.
Online Reputation Management (ORM) is the activity of monitoring, influencing or mitigating SERPs (search engine result pages) or mentions in online media and Net sphere articles and other content. The term arose from a recognition with the significance that influencing how somebody or some thing is perceived based on an world wide web search could have to [...]
In the end however it is far easier to cope with a bad conscience than with a bad online REPUTATION. It is critical that the balance of satisfied customers exists on the internet as it does in your real life. This is why Reputation Accelerator is the right product at the right time for business who want to give their customers a voice and platform that they wouldn’t otherwise have. These is my morning thoughts