When it comes to recruiting new people, money typically is the worst motivator there is. People are looking to join a team that inspires a sense of duty. Money by contrast just makes us more of who we already are and when it comes to your recruiting efforts you need to find candidates that see your mission beyond the paycheck. Dial in your online reputation and you will find a new recruiting profit center that will boost company morale and allow you to put together a team that otherwise would never be possible.