Google Converts Places Pages into Google+ Local Pages significant changes are evolving
We all are aware of the power that reviews from strangers has on our decision making process of choosing one restaurant over another on Yelp or Urbanspoon. We also may conduct a search on our phone, iPad, or laptop for a local business and judge which to choose on the 5 star ratings of Google reviews. That has now been made completely obsolete in one day. Now you will be able to see reviews from people you know and trust when looking for a business in Search, Maps, and Google +.
Google now has changed Google Places pages into the more content rich and socially sharable Google + Local Page. Early adopters and smart business owners who regularly get reviews from their local clients and engage with them in Circles will have the upper hand in a matter of weeks. They also changed from the 5 Star ranking by review to the new Zagat review system that will dramatically influence the results that are seen in Google + local, Google Maps, and Google Search. It’s all in an effort to encourage more reviewing than ever and more sharing on Google + with content that will be more accurate and relevant to the user.
Google is also indexing these + Local Pages by how your Circles review them and even showing reviews by your Circle peeps. That means, your business will rank higher in position depending on how many people in Google + review you and are in your circle. Facebook likes are important to engage in marketing on Facebook. Google + Circles is now made it mandatory to build a following and will no doubt become just as powerful if not more than Facebook. This new indexing will allow a consumer to place a higher value on the review of someone they know and trust and make the search in Google + look custom for each searcher that is a Google + member. A genius idea on Google’s part to get people using their system and a great way for the online savvy to dominate the online space. It’s a race now to achieve top position in your community using these new features.
What To Do Now?
Get on your Google + Page and see how you look
Start asking for reviews from Google + users
Develop a review capture and incentive strategy to ensure you always have new positive review content and a growing following